Owning a dog grooming business can be a challenging and super-rewarding endeavour. Unfortunately, without enough clients, it can be difficult to make ends meet. If you are looking for ways to find more clients for your dog grooming business, read on!
Here is how you can take the necessary steps to get more clients in the door.
Networking with Other Groomers and Pet Professionals
The first step that you should take is to network with other pet professionals, such as vets, pet stores, and doggy daycares. These businesses often have existing relationships with customers and can refer them to you when they need grooming services. Establishing these relationships also helps to build trust and credibility.
So start networking!
Host a “Meet the Groomer” event at your salon
Invite potential clients to come to meet you, see your salon or mobile, and ask any questions they may have about your services. You can offer an after-hours event on how to brush your dog at home, you can charge for this or offer it as an introductory offer. This gives you the opportunity to also onsell any of your brushes, combs, detangling, and conditioning products and prebook potential new clients! Win-win!
Make sure you have great signage no matter if you are a mobile or salon. You can sign write your private car or have magnets that are removable put on. Just having the presence of your business name, details and what you do on wheels can benefit you greatly! Be sure to take your car to any busy dog parks and have your business cards on hand to give to any passerby.
Narrow Down Who are Your Ideal Clients
Start by creating a list of your ideal clients. Who are the type of people that you want to work with? What kind of dogs do they have? What is your dog population in your demographic area? What are the main breeds? Once you have a good understanding of your ideal client, you can start to market your business to them specifically and find a “Niche” in the market and hone in on that.
Listen To Your Current Customers
It's important to listen to your customers and take their feedback into consideration when running your business. Ask for referrals from current clients. Satisfied customers are often the best source of new business, so don’t be afraid to ask them for referrals!
Ask them questions about their experience so that you can better understand what works and what doesn’t work for them. This will help you deliver the best possible service for each customer, which will encourage them to come back again in the future—and maybe even refer their friends!
Make sure that your website and social media platforms reflect the type of clients that you want to attract. Your website should be professional and easy to navigate, and your social media platforms should be active and engaging. You don’t have to pay thousands for a website, make your own! You can add your own flair and touch and update yourself as your business grows.
Marketing Your Business
One of the best ways to start finding more clients is by marketing your business. This can come in many forms, such as print ads in local newspapers or magazines, radio commercials, and online advertisements like Facebook ads. You might also consider investing in flyers or brochures that you could distribute at pet stores, vets, doggy daycares and other places where potential customers might frequent. Additionally, keep an eye out for any opportunities to participate in local events such as pet expos, RSPCA or AWL events or even your local markets - these events can be great venues to promote your business and get the word out about what you do. Get involved in your local dog-related community. Attend dog shows, groomers meetups, and other events where you can network with other dog owners and professionals.
Social Media Presence
Another way to find more clients is by creating a strong presence on social media platforms such as Facebook and Instagram. Not only will this help people find out about your services but it will also allow them to interact with you directly if they have any questions. Additionally, having a strong presence on social media will enable you to post photos of your work so that potential customers can see what kind of results they can expect from using your services. You should also consider joining relevant groups and forums related to dog grooming.
Word-of-mouth promotion is one of the most powerful tools available when it comes to finding new clientele for your dog grooming business. Ask friends and family members if they know anyone who might need your services - often times they will happily pass along your contact information if they know someone who could benefit from it. Additionally, ask existing customers if they would be willing to refer their friends or family members - offers like a free deep conditioning treatment with the next groom or other incentives may encourage them to do so!
Finally, don't be afraid to reach out directly and ask for referrals - many people are happy to recommend businesses that provide good service at fair prices.
Finding more clients for your dog grooming business isn't always easy but with the right strategies in place, it's definitely possible! Taking some or all of the above steps, are all great ways that you can increase awareness of what you do and bring more customers into the fold! There's no reason why you won't be able to get more clients through the door soon. Don’t forget to join Groomer Nation for incredible online videos on all things grooming and be a part of a safe and friendly online community. Let us help you on your grooming journey!